resume | Riyajhaveri

2023

Masters of Science in

Marketing

Suffolk University, Boston

education

graduated from

2022

Postgraduate Certificate in Advertising and Public Relations

MICA, Ahemdabad

2021

Bachelor of Mass Media in

Advertising

SVKM's UPG, Mumbai

work experience

learning through

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Leave it to Meeka

Feb 2022 - Aug 2022

Social Media Manager

Rebranded company identity, redesigned website, increasing conversion by 35% in 2 months. Grew email database through outreach campaigns by 25%.
Implemented audience segmentation and developed targeted omni-channel paid search and SEM strategies to penetrate relevant consumer groups. Optimized funnel through retargeting ads, leading to a 30% boost in conversions.
Executed integrated social media and paid advertising campaigns across omnichannel platforms, crafted engaging content collaborations and activations.

Togglehead

Feb 2019 - Jul 2019

UI UX Intern

Collaborated with cross-functional teams, including product managers and developers, to ensure designs are feasible using design thinking.
Designed and developed user interfaces for websites and mobile applications
Iterated on designs based on feedback and data to optimize the user experience with research on web analytics.

Brands I worked with: Bluegrass, Yogarena, Paio, Authenticook, KPDL

Hungama

Oct 2019 - Mar 2020

Marketing Intern

Organized press release for clients to boost their promotions and wide media coverage.
Coordinated with colleges around cities for hosting large scale events.
Lead a team of over 10 individuals for curating strategies, planning and executing events and learned to enhance brands through SEO, SEM, Google Ads and Facebook Ads.

Artnow Design Dock

Apr 2020 - Aug 2020

Graphic Designer

Collaborated with marketing and sales teams to develop and execute visual designs for various marketing campaigns.
Created and maintained a consistent visual identity for the company's product line and social media platforms. Designed and produced marketing materials such as brochures, flyers, and trade show graphics.

Brands I worked with: Axciom, Belmack, Buy Point, Estilo, Falafel, Prism, One Techno,

Just Chill, Hopping Chef and Pop Cartel.

Arting Out Loud

Jul 2020 - Jan 2021

Graphic Designer

Produced social media graphics, digital ads and email templates forhopitality brands like The Royal Empire, The Silvete and Gemini Intercontinental using Adobe Creative Suite, resulting in 45% improving in engagement and 53% growth in audience reach.
Designed print ads, brochures and catalogs for Toyota’s omnichannel campaigns across dealerships and events, escalating exposure by over 200% through integrated campaigns and saw a spike in social media enagagement with creative design formats.
Led branding and packaging design for diverse clients like Axciom, Top Knot Salon, Falafel, La Joie and Kalachashmaa, implementing concepts from ideation to execution, acquiring 12 new clients through creative pitches.

Brands I worked with: Hotel Silvete, KasiBunkari, The Top Knot Salon, Hotel Silvete, Gemini Continental, The Royal Empire, KalaChashmaa and La Joie.

One Impact

Feb 2021 - Feb 2022

Brand Strategist and Copywriter

Researched and optimized website content and blog posts, boosting organic traffic by 42% by leveraging analytics tools to optimize content and achieve 48% conversion rate for Living Beyond. Grew email subscriber list by 35% through segmented campaigns for Board Infinity.
Supported email marketing campaigns including segmentation, workflows, subscriber communication to boost open and click rates.
Led website optimization initiatives for Snapdeal including technical improvements and new data-driven content for conversions, driving a 42% increase in organic traffic by aggressive Google Ads with targeted keywords.
Developed a comprehensive paid acquistion startegy across Google and Facebook for Stay Sure, resulting in 125% increase in ROI in a year.

Brands I worked with: Baweja Studios, Snapdeal, Stay Sure, Sweet Bengal, Living Beyond

and Board Infinity.

Wife

Feb 2022 - Aug 2022

Associate Growth and Brand Building Strategist

Crafted social media content strategies leveraging Sprinklr and Monday for Maate, IGP and HRX with fostering influencer collaborations, engaging story sets, product launches and collaborative reel shoots.
Managed paid advertising programs for Meta boosting traffic by 52% during festive season for Creator Program while also collaborated with influencers to curate short form content. Executed holistic campaigns for brands like Twitter and Quora, generating $1M revenue.
Handled comprehensive digital marketing efforts for Pilgrim including creating social media strategies across Instagram, Facebook and Twitter, developing branded content calendars, managing influencer partnerships, overseeing product launches, and authoring brand style guidelines.
Created engaging storytelling content including behind-the-scenes videos, influencer promotions and hashtag campaigns for major movie releases by Excel Entertainment to generate buzz leading up to premieres while also experimenting social designs thinking strategies and trends.

Brands I worked with: Pilgrim, L&T, Westin, Excel Entertainment, Quora, Twitter, Maate BestSeller, Volvo, Meta and Twitter.

Suffolk In The Hub

Feb 2022 - Aug 2022

Digital Account Manager

Executed integrated cross-channel social media strategy for JNP Coffee, and Twin Bee Coffee on Facebook, Instagram, Pinterest and Google utilizing platforms like Hootsuite and Sprout Social, and Google Analytics growing followers by 35% and engagement by 45%.
Executed paid search campaigns for Twin Bee Coffee on Google and Bing Ads, managing keyword bids, optimizing for quality score, and tracking key metrics resulting in 35% increase in website traffic and 45% boost in conversions.
Developed and managed search marketing programs for R-Yolo across Google and Bing platforms, improving click-through rate by 25% and decreasing cost-per-click by 30% through ongoing optimization.
Managed search programs for multiple clients, structuring campaigns, tracking metrics, optimizing bids/ads, and delivering detailed performance reports on a weekly and monthly basis.

Brands I worked with: Chipper Confections, Twin Bee, MATSBoston and R-Yolo.

LMTLSS Media

Feb 2022 - Aug 2022

Marketing and Media Intern

Create and manage social media content calendars for company owned channels on Instagram, Facebook and Twitter. Supported email marketing efforts by curating subscriber lists, drafting compelling subject lines and optimizing clickthrough rates by 42%.
Assisted with keyword research, competitor analysis, and acquisition of new clients in retail, hospitality, and e-commerce industries. Onboarded 15 new clients through research and
outreach efforts.
Tracked social media and email performance and prepared reports identifying 25% increase in website traffic from email campaigns.